About Us

Ayāt is a POC-owned lifestyle brand based in New York City.

We curate South Asian accessories for those who need a cultural touch in a variety of settings. Whether it's a quick set of bangles for an upcoming event, jhumkas that pair well with your jeans, or a hint of masala for your room decor, Ayāt makes it simple. We serve a diaspora that lives between two cultures, looking for objects that feel grounded, familiar, and modern all at once.

Our mission is to make South Asian accessories as accessible and available as their Western counterparts. Affordable and easy accessory options have existed everywhere in North America; just not for desi styles. Ayāt exists because the South Asian diaspora in North America is large, established, and deserves the same everyday access to quality, culturally familiar jewelry.