About Us

Ayāt is a POC-owned lifestyle brand based in New York City.

Rooted in South Asian memory and shaped by life in the diaspora, we curate jewelry, textiles, and everyday objects that feel personal, thoughtful, and lived-in. Our work sits at the intersection of heritage and modern life—designed for women who carry multiple cultures with them and see beauty in subtlety, softness, and meaning. Ayāt is less about trends, and more about continuity: pieces that feel familiar, grounding, and quietly expressive.

Affordability matters to us. We believe meaningful, well-designed objects should be part of everyday life, not something reserved for special occasions or limited access. Our approach is intentional and considered—keeping our pieces thoughtfully priced so they can be worn, used, and loved without hesitation. Ayat is meant to feel attainable, lived-in, and real.